Trademark search shouldn't be a privilege
Avanti Notum exists to close the gap between free trademark tools that tell you almost nothing and enterprise platforms priced for City law firms — so that every business naming a brand can search properly, affordably and with confidence.
The gap we close
Free government tools
A raw list — no scoring, no context.
Enterprise trademark platforms
£400–1,000+ a month. Built for City IP departments.
Avanti Notum
Scored results, plain English, from £0.
Early access — UK trademark search, scored in seconds. Join early access and we will be in touch.
The gap we kept noticing
More than 150,000 trademarks are applied for in the UK every year. The overwhelming majority come from small businesses, startups and founders — the people who name most of the country's brands.
When those founders go to check whether a name is clear, they meet a poor choice. On one side are the free government search tools: technically capable, but they return a raw list of marks with no sense of which ones matter. A founder with no IP background scrolls, gets overwhelmed, and either files blind or gives up. On the other side are the enterprise trademark platforms — genuinely powerful, but built and priced for large IP departments, often £400–1,000-plus a month for global coverage a small UK business will never use.
Between the two, there was nothing. No tool that did the intelligent part — scoring how close a name is to existing marks — at a price an ordinary business could justify. That gap is the whole reason Avanti Notum exists.
UK trademark landscape
150,000+
trademark applications in the UK each year
Majority
filed by small businesses, startups and founders
£170
minimum UK IPO application fee — before any conflict risk check
What Avanti Notum stands for
Search should tell you what matters.
A list of results is not an answer. A useful trademark search interprets the data — scores it, ranks it, explains it. Anything less leaves the hardest part to the person least equipped to do it.
Honesty is a feature, not a caveat.
Avanti Notum is a search and monitoring tool, not a law firm. We say so plainly, everywhere, because pretending otherwise would not serve our users — it would set them up to misjudge a serious decision. We give a confidence score, never a verdict.
Price should match the job.
Avanti Notum is software that does one job well. It is priced like software — low enough to expense without a second thought — not like professional services.
Built for the UK, properly.
UK-first is not a marketing line. It shows in the UK register searched in full, in plain-English explanations, and in the SIC-to-Nice mapping that meets UK businesses where they already are.
Our mission
To make trademark search intelligence — clear, scored and instant — available to every business that names a brand, at a price that makes sense, and to be honest at every step about what the tool can and cannot do.
Built by Avanti Mind Ltd
Avanti Notum is built and operated by Avanti Mind Ltd, a UK company registered in England and Wales. Avanti Mind builds practical software products that take a task which is expensive, slow or confusing and make it accessible — and Avanti Notum is a clear example of that: taking the trademark search a solicitor used to charge £200–500 for, and turning it into something instant, scored and affordable.
Avanti Notum is developed with care for accuracy. Its similarity scoring is built on established, well-understood algorithms and benchmarked against published trademark opposition decisions — and we will not publish an accuracy figure until it passes the bar we have set ourselves (see our accuracy page). The product is being shaped in partnership with founding accountancy practices and early business users, whose feedback drives what we build next.
About the company
Registered in
England and Wales
Company
Avanti Mind Ltd
Product
Avanti Notum — trademark search and monitoring
Data sources
UK IPO register
What we are, and what we are not
It is worth being completely clear, because it shapes everything we build. Avanti Notum is a trademark search and monitoring tool. It searches the registers, scores conflict risk, generates reports and monitors marks.
It is not a law firm. It does not provide legal advice. It does not decide whether a trademark can be registered, and it never guarantees the outcome of an application. For the registration of any trademark, we recommend consulting a qualified trademark attorney — and Avanti Notum is designed to make their work more efficient by doing the search legwork first.
We are not embarrassed by that boundary. It is the right one, and respecting it is part of building a tool people can trust.
Trademark search, by the numbers
The scale of the problem Avanti Notum exists to solve.
- Trademarks applied for in the UK every year
- 150,000
- UK trademarks in one continuously refreshed register, searched in seconds
- 1,100,000+
- Phonetic, visual and conceptual scoring on every result
- 3 dimensions
Get the occasional trademark guide
A short, useful email when we publish a new guide on UK trademarks or brand protection. Nothing more.
See what a proper search looks like
The clearest way to understand what we have built is to see it. Join early access and we will set you up.
Customer stories follow our private beta.
