CheckIcon your brand name is clear — before you file
A UK trademark application costs £170, and a conflict can cost far more — a rebrand, scrapped materials, a launch undone. Avanti Notum tells you whether similar marks could block your name, in seconds, in plain English. No IP knowledge needed.
For businesses & founders
Enter your brand name
E.g. "Lumina Bakes"
Choose your business type
SIC code or plain description
See similar marks — scored
Ranked by conflict risk
Results in seconds
Early access — UK trademark search, scored in seconds. Join early access and we will be in touch.
You've found the name. Now make sure it's clear.
Naming a business is one of the most personal decisions a founder makes. By the time you are ready to register, you are probably attached to the name — and you may have already started using it.
That is exactly when a trademark conflict is most painful. It is not just the £170 application fee. It is the business cards, the signage, the website, the social-media handles — and, in the worst case, a cease-and-desist letter once the brand is already trading.
The good news: most of this is avoidable with a proper search before you file. The catch has always been that a 'proper search' meant either a confusing free government tool or a £200–500 solicitor's fee. Avanti Notum gives you a third option.
What a conflict can cost
UK trademark application
£170
Business cards, signage, website
Hundreds to thousands
Emergency rebrand after filing
Thousands
Cease-and-desist response
Thousands more
Why a free register search leaves you guessing
You can search the UK IPO register for free. Many founders do — and then get stuck. The free search returns a list of marks matching your text, with no indication of which results are a real conflict and which are irrelevant. It does not show you the near-matches: the name that sounds like yours, the spelling one letter off, the different word that means the same thing. And those near-matches are exactly what blocks applications.
A free search answers 'does this exact name exist?'. The question that actually matters is 'could a similar mark block mine?'. That is the question Avanti Notum answers.
Free IPO search answers
'Does this exact name exist?'
Avanti Notum answers
'Could a similar mark block mine?'
Enter your brand name.
Just the name. No forms, no jargon.
Tell us about your business.
Enter your SIC code, or describe what you do in a few words, and Avanti Notum suggests the right trademark classes to search. You do not need to know what a 'Nice class' is — that is our job.
Read your results.
A ranked list of similar marks from the UK register, each with a clear red/amber/green conflict-risk rating, in plain English. You will know within seconds whether the name is worth pursuing.
Start completely free
The Free plan is a genuine plan, not a teaser:
- Three searches every month, with no time limit.
- Search the UK trademark register.
- Phonetic and visual similarity scoring.
- The Nice Classification browser.
- Your last five searches kept.
- No card, no contract, no expiry.
When you need more
When you are actively developing a brand and need more searches, conceptual scoring and reports, the Starter plan is £29 a month, including VAT — less than a coffee a day. Many founders use Free for a single decision and never need to pay at all.
How it compares for a founder
| Feature | DIY free search | Solicitor's search | Avanti Notum |
|---|---|---|---|
| Cost | Free | £200–500 | From £0 |
| Time to an answer | 15–30 minutes of scrolling | 3–7 days | Seconds |
| Tells you which results matter | |||
| Finds similar, not just identical, marks | |||
| Needs IP knowledge to use | Yes, in practice | ||
| Suits exploring several names | Painful | Expensive |
A solicitor's search is valuable — for the one name you have decided to file. Avanti Notum is for everything before that: exploring options, ruling out the conflicts, and arriving at a clear shortlist worth a professional's time.
A search tool, not a law firm
We will always be straight with you about this. Avanti Notum is a trademark search tool. It shows you, clearly and affordably, where the conflict risk is. It does not provide legal advice and it cannot tell you for certain whether your trademark will be accepted for registration.
Use it to search widely, rule out the obvious problems, and narrow down to a name you are confident in. Then, before you file, take that name to a qualified trademark attorney for full clearance. Avanti Notum does the legwork; the professional gives the verdict. Together, that is a sensible, affordable way to protect a brand.
Don't file blind. Search first.
Join early access and we will set you up — then check your brand name before you file.
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