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Trademark search, scored and explained

Avanti Notum is more than a register lookup. It searches the UK trademark register, scores every result for conflict risk, maps your business to the right classes, generates professional reports and keeps watch on your marks. Here is everything it does.

UK IPO register
Early access

BRIGHTWAVE

Registered
Classes
9, 42
Filed
2019
Proprietor
[Proprietor A]
Illustrative example, one UK register entry

What you can do

  • Search by brand name and see matching and similar marks, not just exact hits.
  • Filter results by Nice Classification class, by trademark status (registered, pending, expired or cancelled) and by date range.
  • See the full detail of each mark: the verbal element, mark type, status, Nice classes, owner name and the application and registration dates.
  • Sort and paginate large result sets so you can work through them at your own pace.

Why it matters: Since Brexit, an EU trademark no longer covers the UK and a UK trademark no longer covers the EU. Avanti Notum searches the UK register, giving you a single, ranked view of every close match rather than a raw list to interpret yourself.

One search, a single ranked list

Enter a brand name and Avanti Notum searches the UK IPO register, returning every close match ranked by risk in a single list — not a raw register dump you have to interpret yourself.

Scoring that mirrors how conflicts are assessed

A trademark conflict is rarely about an identical name. It is about marks that are close enough to cause confusion. Avanti Notum scores every result across the dimensions that determine that closeness — phonetic, visual and conceptual:

Phonetic similarity — how it sounds

Names that look different on paper can still clash when spoken aloud. Avanti Notum scores phonetic similarity using established sound-matching algorithms, so 'Klaritee' and 'Clarity' are recognised as the close match they are.

Phonetic94
Visual62
Conceptual48
Illustrative example, KLARITY scored against CLARITY

A note on what the score is

The similarity score is a measure of how close two marks are. It is not a prediction of whether your application will be accepted, and it is not legal advice. It tells you where to look — a trademark attorney decides what it means for your filing.

From the code you know to the classes you need

Trademark searches are organised by Nice Classification — 45 classes covering every type of goods and services. The trouble is that most business owners have never heard of Nice classes. They do, however, know their SIC code: the industry code they used when they registered at Companies House. Avanti Notum bridges the two. Enter a SIC code, or simply describe your business, and Avanti Notum suggests the Nice classes most relevant to you, each with a confidence level and a short explanation of why the class is suggested. You can accept, adjust or reject the suggestions before you search. No other UK trademark search tool offers this.

Enter a SIC code

Avanti Notum turns the SIC code you used at Companies House into the Nice Classification classes you need — each suggestion with a confidence level and a short explanation of why the class is suggested.

Nice Classification browser

Explore the classes in plain language

All 45 Nice Classification classes are built into Avanti Notum, each with its full description and searchable by keyword. Not sure whether your handmade candles fall under class 4 or class 21? Search 'candles' and Avanti Notum shows you. Browse the classes, understand what each covers, and select the ones that apply to your search.

45 classes, fully searchable

  • 01Chemicals for industry, science and photography
  • 09Scientific, navigational and digital apparatus
  • 35Advertising and business management services
  • 42Scientific and technological services
  • 45Legal, security and personal services

…and 40 more classes, all searchable by keyword.

Each report includes

  • The brand name searched and the date of the search.
  • The registers and classes covered.
  • A results summary with the similarity scores for each mark.
  • A Nice class analysis.
  • A clear high/medium/low risk summary.
  • The standard disclaimers explaining the report's scope.

Reports generate in the background and are available to download for 30 days.

Branding by plan

  • Free and Starter Reports carry a discreet 'Powered by Avanti Notum' watermark.
  • Professional and Team Reports are clean and Avanti Notum branded, with no watermark.
  • Enterprise Reports are fully white-label — they carry your firm's branding, so you can present them as your own work product.

Turn a search into a document you can share

Some decisions need to be written down — to show a co-founder, an investor, a client or your trademark attorney. From any search, Avanti Notum generates a clean, professionally formatted PDF report.

Keep watch after you file

A registered trademark needs attention over its life. It must be renewed. An opposition window opens after a similar mark is published. New conflicting marks get filed. Miss one of these and the consequences can be serious. Add your marks to an Avanti Notum watchlist and the platform checks them daily, alerting you to:

Status changes

Know the moment a mark's status changes. When a monitored mark's status changes on the register, Avanti Notum alerts you — so you are never the last to know about a change that could affect your filing or your portfolio.

Watch ledger
MarkLast checkedNext checkState
BRIGHTWAVE22 Aug 202629 Aug 2026Alert
KLARITY22 Aug 202629 Aug 2026Clear
NIMBUS BREW15 Aug 202629 Aug 2026Clear
MERIDIAN VAULT15 Aug 202629 Aug 2026Alert
Illustrative example

Alerts arrive by email, and — on the Professional tier and above — as real-time push notifications in the app. The monitoring dashboard shows every watched mark, its current status and its next key date. How many marks you can monitor depends on your plan, from five on Professional up to unlimited on Enterprise.

Every search, kept and findable

Every search you run is saved to your history, with its original results intact. Filter your history by date, search term or risk level to find a past search quickly. Bookmark individual results you want to keep an eye on, and they are held in your saved list for easy reference. For trademark attorneys, this is an audit trail — every search logged with its date, parameters and results, ready for your professional records.

History is retained for 12 months on paid plans. The Free plan keeps your last five searches.

Built for practices and teams, not just individuals

Trademark work is rarely a one-person job. Avanti Notum's Team and Enterprise plans include multiple seats so a whole practice or team can search, generate reports and view monitoring from their own logins — sharing one subscription and one search quota. A team admin can invite and remove members, and see a team activity log, with additional seats available.

REST API — Enterprise

  • Run searches programmatically
  • Retrieve similarity scores
  • Look up Nice classes
  • Run SIC-to-Nice mapping
  • Generate reports

Authenticated with secure API tokens. Documented to a standard your developers will recognise. Opens the door to integration with practice management software and internal systems.

Integrate trademark search into your workflow

For high-volume professional users, the Enterprise plan includes a REST API. Run searches, retrieve similarity scores, look up Nice classes, run SIC-to-Nice mapping and generate reports — all programmatically, authenticated with secure API tokens. The API is documented to a standard your developers will recognise, and it opens the door to integration with practice management software and internal systems. API access is an Enterprise feature.

Data freshness

Search results you can trust to be fresh

Avanti Notum runs its own continuously refreshed copy of the UK trademark register — a comprehensive local dataset rather than a thin layer over someone else's search box. That means faster searches and results that stay current through regular refreshes. Where a search needs the very latest position, Avanti Notum checks the live register directly. Every result and every report carries a 'data as of' timestamp, so you always know exactly how current the information is.

Continuously refreshed register copy

Comprehensive local dataset, not a thin layer over government search.

Live register check when needed

Where a search needs the very latest position, we check the live register directly.

'Data as of' timestamp on every result

You always know exactly how current the information is.

What's included, by plan

Features are grouped across five plans, from a free tier for occasional searches to Enterprise for high-volume professional use. For the full feature-by-feature breakdown, see the pricing page.

UK search
Similarity scoring
PDF reports
Mark monitoring
Team access
REST API

See it for yourself

The fastest way to understand Avanti Notum is a scored, ranked search. Join early access and we will set you up.

Customer stories follow our private beta.

A list of scored search results for an illustrative mark, each row carrying its similarity score, risk band, register status and jurisdiction.
Captured from Avanti Notum, demo workspace